Korked
Wine Cafe
Korked is a wine cafe based in Charlotte, North Carolina. I center the values in using wine to bring people together, combined the atmosphere of a traditional coffee shop with the aesthetic of wine itself to get what you call a wine cafe. I want Korked to be a place that feels like a relaxing cafe where you can come hang out at any time of the day, with friends or even by yourself, whenever you just need a glass.
The Logo
The concept of the Korked logo came from combining the "cheers" people often do when making a toast with wine, and the religious aspect of wine. In many religions, wine is used in a ritualistic ceremony, so I wanted to take that into account and mimic the forms often seen in stained glass found in churches. I have the two glasses being clinked to resemble the cheers, and I pulled an abstract shape that resembles both wine being poured in the glasses, and the stained glass connections.
Visual Language
For the color palette, I went with a warm, earthy color scheme that relates to both the wines themselves, and where they come from. The patterns were pulled from the trademark itself, with the lines coming from the middle ovular part, and the thicker pattern coming from the inverted line work of the glasses and middle form. I also found that the trademark functions better as a singular color, as opposed to having two colors used.
The patterns can also be used for many different functions, such as stickers, backgrounds, or space fillers, as well as function on their own as separate elements.
Products
For the products, I started with the stationary as a good basis. I incorporated the colors and patterns from the visual identity to keep it cohesive. I also played with how the trademark can be used by changing the scale of it in relation to the lettering. The other products came after, and I focused on both consistency and elegance. I wanted to reflect the elegance of the logo in the packaging and other products, while also keeping the warm and welcoming feel of the cafe itself.
