Beth Johnson is a graphic designer, illustrator, and photographer based in Augusta, Georgia.
Parched
Parrot
The Parched Parrot is a tropical bar and eatery based in Atlanta, Georgia. The brand design embodies the vibrant essence of tropical paradise. From the bright, colorful pattern depicting lush landscapes to the parrot logo that captures the spirit of fun and beauty, every detail has been thoughtfully crafted to create an inviting atmosphere. The brand blends natural textures playful elements, making it the perfect backdrop for unforgettable moments. Experience the tropical charm that sets The Parched Parrot apart, where every visit feels like a mini-vacation!
The Logo
The logo design for The Parched Parrot showcases a striking line illustrated parrot, embodying the spirit the tropics. Its sleek lines and playful posture capture the essence of this restaurant. The use of bright green and blue colors not only enhances visual appeal but also reflects the lush foliage and inviting waters of a tropical paradise. This thoughtfully crafted logo is a perfect blend of simplicity and vibrancy making it memorable and engaging for all who encounter it.
Visual Language
I've chosen a vibrant color palette that brings the essence of paradise to life. The green evokes the lush foliage of tropical landscapes, while the bright blue mirrors the crystal-clear ocean waters. Complement by a light cream color, this combination creates a warm and inviting atmosphere, perfect for enjoying delicious meals and refreshing drinks in an exotic setting.
The patterns can also be used for many different functions, such as stickers, backgrounds, or space fillers, as well as function on their own as separate elements.
Products
For the products, I started with the stationary as a good basis. I incorporated the colors and patterns from the visual identity to keep it cohesive. I also played with how the trademark can be used by changing the scale of it in relation to the lettering. The other products came after, and I focused on both consistency and beauty. I wanted to reflect the elegance of the logo in the packaging and other products, while also keeping the warm and tropical feel of the restaurant itself.
