Beth Johnson is a graphic designer, illustrator, and photographer based in Augusta, Georgia.
Life Design
Catalyst
The logo project for LDC was designed to embody empowerment and transformation. Using a blend of soothing colors and bold typography, the logo reflects a journey of personal growth. The symbol represents a path leading toward a brighter future, inviting clients to embark on their own journeys of self-discovery. Overall, this logo relates the mission to inspire and guide individuals toward achieving their fullest potential.
The Logo
The project itself was a redesign, and the new logo pulls features from that previous logo to help with consistency, recognizability, and loyalty. The upside down triangle being the biggest one. It is used here to represent a window with a sunrise within. This imaging is meant to emphasize the sun rising on a new day of self-discovery and growth.
Badges
This client also needed badges for the various roles and workshops within LDC. In total, twenty-two badges were created. The role badges were consistent with the red, blue, and tan coloring and the workshop badges having an adjusted color palette of navy and dark teal. This was done to add recognizability to the type of badge people are given after completing training.
