Lorven
Lorven is a therapy office located in North Carolina. As a freelance graphic designer, I specialize in crafting designs that foster healing and comfort, especially in therapy offices. My designs prioritize creating an atmosphere that is welcoming and professional so that clients feel safe and at ease during their sessions.
The Logo
The concept of the Lorven logo came from My first discussion with the client. The way she described her office and the community she built was one where everyone is welcome. It fosters a warm, loving environment that holds the capabilities to help someone in their time of need.
Visual Language
For the color palette, I went with a warm, fun colors, that anyone could enjoy. While a large portion of their clients are children, they have begun to move further into adult therapy techniques, so they needed a color scheme to represent all of this. Fun and warm, but still professional and modern.
Products
For the products, the two main pieces they needed was a business card that could hold appointment details, and a brochure for potential clients.
