45th Degree
Woodshop
This is an Augusta-based woodshop that specializes in custom woodworking, specifically furniture and pieces that go in the home. The name came from the use of forty-five degree angles in many pieces of work. We wanted something simple yet personal, and something that wouldn't take away from the pieces themselves, as they are art in and of themself.
The Logo
The logo came from the name, forty-five degree woodshop, and features either forty-five or ninety degree angles. We wanted to keep it simple with the typeface, so it doesn't detract from the furniture. We wanted to tie the degree symbol in with the typeface, so we added a forty-five degree fill on one of the letters to match the symbol
Visual Language
For the colors, we, again, wanted something simple, so we went with a monochromatic palette with gold as an accent color. This gold color could also be incorporated as gold leave in printed material. We wanted the furtniture to be able to speak for itself, but also be contrasted enough to act as an accent for the piece as well. The grays and the gold function well against the brown, earthy tones of the wood, but offer more of an industrialized feel to still contrast.
Products - COMING SOON!
We wanted to give this business everything they would need from tags, to business cards, to stickers. With a furniture company, much of the packaging would be smaller items made to fit on the leg of a desk, or the arm of a chair. We went with more simple designs to not take away from the pieces while still incorporating the patterns, colors, and logo.